Accelerating Digital Innovation for Marketing Agencies
Marketing agencies struggle with digital demand, risking revenue and client loss
Marketing and branding firms that are not digital natives often miss digital opportunities, failing to meet client needs and losing revenue. Some agencies attempt to handle digital requests as one-off projects, relying on a costly and time-consuming RFP process that demands trust in the partner's delivery quality.
We empower marketing agencies to offer digital and AI services by bridging brand and digital strategy to the right tech partner.
You nailed the brand strategy.
But how do you bring it into digital reality?
The product launch is defined.
Where do clients turn for digital experiences?
Your client wants to tap into AI.
How are you helping future-proof their digital investments?
Your inbox is filled with unknown tech providers
Where do you turn for trusted digital partners?
TribalScale is a global innovation firm that helps businesses adapt and thrive in the digital era; whether that's transforming process, building products from a vision, establishing a brand, or supporting from the back-end.
2015
Year founded
Skilled individuals
3
North American offices
Through Agile practices TribalScale transforms teams, builds best-in-class digital products, and creates disruptive startups.
75
Number of partners
58
500M+
Unique users reached
350+
Projects shipped
Dream. Design. Build. Repeat.
Dream Digital Possibilties
Design Tangible Products
Build Using Agile
Repeat
Client Experience
AirMiles
Revitalized online CX with a sleek, modern website
Collaborated with AIR MILES to reimagine and develop a user-centric website that meets the evolving needs of its members. This project updated the decade-old AIR MILES Shops website, enhancing user experience and accessibility. The redesign featured a modern, visually appealing interface and a flexible content management system for easy updates without additional engineering efforts.
Through extensive user interviews, stakeholder workshops, and A/B testing, we prioritized features aligned with user needs and business goals. The new website launched successfully in time for Black Friday, with minimal traffic dip and fewer bugs.
This successful reimagination led to further enhancements, including backend development, regular feature updates, and a Chrome extension, ensuring continuous engagement and excellent site performance. With a TribalScale retainer, AIR MILES was able to stay ahead of market competition, continuously re-engage existing users, and maintain excellent site performance as their user base grew.
Borrowell
Website redesign to draw traffic to revenue-generating products
Worked with Borrowell to redesign their consumer-facing website, promoting diverse offerings and addressing challenges like underperforming SEO, high ad costs, inconsistent user experience, gated content, outdated design, and lack of AA accessibility compliance.
The solution involved aligning the design with Borrowell’s brand ethos and ensuring AA accessibility compliance. We created a modular site for cost efficiency and easy page creation, using Contentful and GatsbyJS for dynamic generation, high customization, quick response, and excellent SEO. We conducted workshops for team self-sufficiency and provided development operations and quality assurance support, exceeding expectations.
The outcome expanded Borrowell’s reach, improved SEO ranking, educated clients on product offerings and significantly increased website performance audit scores, all within budget.
Radio.com
Revamped mobile offerings to gain an unprecedented increase in users
Worked with Radio.com to rebuild their mobile app, enhancing user value, code base, and brand visibility. Serving ~83 million users weekly, Radio.com needed a unified app for all stations, high-quality digital solutions, and a dedicated digital innovation partner.
TribalScale conducted discovery investigations to meet business needs, designed user-centric iOS and Android apps, and tested with real users. Our development teams rebuilt the app from scratch, with weekly builds, and ensured quality assurance throughout the process.
TribalScale launched Radio.com on four new platforms in 2018—Fire TV, Amazon Alexa, Roku, and web—tripling monthly average users in one year without paid marketing, resulting in 25% more monthly average users post-launch and 73% more year-over-year.
Dream digital possibilities
We work with marketing agencies to develop digital ideas related to new marketing and brand initiatives or entirely novel concepts that can elevate your clients' market differentiation.
We integrate digital innovation and ideas into regular client business reviews to boost client engagement and facilitate easier sale of retainer agreements.
Deliverables:
A strategic digital roadmap, prioritized by feasibility, brand strategy alignment , and potential impact on marketing KPIs.
Design tangible products
We fuse the digital strategy with design to help clients turn client vision into bespoke digital initiative designs that reflect the brand strategy and marketing goals.
We leverage our track record serving dozens of top brands, enabling clients to swiftly craft and launch user-friendly and memorable experiences, websites, applications and digital platforms.
Deliverables:UX patterns and themes, digital user profiles, journeys, pre-visualization and prototypes to support client discussions and decision-making.
Build using Agile
Leveraging our trusted, proven technology partners, we accelerate the digital product development, review, and testing, to ensure rapid time-to-market, maximized brand impact and return on investment.
We seamlessly link marketing agencies and technology partners together, by:
Ensuring the build is aligned to the original strategy
Matching the right tech capabilities to the needs of the marketing agency and client
Embedding a technology architect throughout the process from strategy to code.
Deliverables:
Solution MVP (Minimum Viable Product), and build plan including detailed architecture and data strategies.
Repeat
Our approach is designed to empower your agency to offer ongoing digital innovation services that are:
Agile
Innovative
Highly-visual
Collaborative
We are seasoned digital executives having spent decades working on both the brand/ marketing agency and client side – with a track record working with major brands on high-profile customer and marketing transformations.
Some of our areas of expertise:
We understand your complex world
Intelligent
Branding
Personalized Engagement
Intelligent
Content
Immersive
Experiences
Whether your agency and clients have low, moderate or high digital capabilities - we meet you where you are to enhance your digital capabilities. Our team, along with our embedded technology partners, brings a digital track record of delivering critical solutions for marketing agencies:
How do we bring technology to you?
Digital Solutions for Web, Mobile,
& Emerging Tech
TribalScale is a global innovation firm helping enterprises excel in the digital era. Using Agile practices, they empower businesses through process transformation, product development, brand establishment, and backend support.
Marketing Offerings:
Digital apps, products, websites, campaigns
Intelligent content experiences
(machine learning)
Innovating Digital Products with AI
gravity9 leads in creating advanced AI-driven products to revolutionize decision-making, enhance efficiency, and cut costs. They transition clients from outdated legacy systems to sleek platforms with microservices and micro-UI, promoting continuous innovation.
Marketing Offerings:
Automated brand insights (AI knowledge agent)
Customer 360 Portal (modern data integration)
World Class Experiential Design & Production
Astound crafts full sensory environments and experiences that create long-lasting connections between brands and their fans. Strategy-led, design-thinking approach hones in on powerful stories that convert experiences with meaning and purpose.
Marketing Offerings:
AR / VR Immersive
Tradeshow Exhibits
Digital & Interactive Tech
Events / Sports / Venues
Digital Accelerator Workshops
Collaborative workshops are designed to help clients accelerate timelines, inspire sponsors, and align strategy, design, and technology teams.
For clients that have a defined brand or marketing strategy and need to bring a digital product or campaign to market, our Digital Accelerator Workshops provide immediate value:
Digital innovation roadmap
Digital user profiles and personas
Pre-visualization with digital prototypes
Executive sponsor pitches for CMO funding