Making Digital & AI
Attainable for Agencies
Partnering opportunities discussion
Prepared for ADVNC (Division of SALT) by 5d digital
“95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by AI”
– Sam Altman, CEO of OpenAI
How is your agency addressing AI?
How is AI boosting your agency’s creativity and efficiency?
Has AI changed your services or pricing?
Are you tapping new revenue with AI offers?
Is AI helping you shift towards strategic consulting?
How are you upskilling your team in AI?
Have you leveraged AI partners to fast-track learning?
WhoWe Are
We empower marketing agencies to offer digital and AI services by bridging brand and digital strategy with the right technology partner.
What We Do
Digital & AI Solutions.
Intelligent
Branding
Personalized
Engagement
Intelligent
Content
Immersive
Experiences
By leveraging AI in these areas, agencies can increase team productivity, differentiate services and enable new revenue-generating client offerings.
How We Do It
Digital & AI Solutions.
Dream Digital Possibilites
We work with marketing agencies to develop digital ideas related to new marketing and brand initiatives or entirely novel concepts that can elevate your clients' market differentiation.
Design Tangible Products
We fuse the digital strategy with design to help clients turn client vision into bespoke digital initiative designs that reflect the brand strategy and marketing goals.
Build Using Agile
Leveraging our trusted, proven technology partners, we accelerate digital product development, review, and testing, to ensure rapid time-to-market, maximized brand impact and ROI.
Repeat
Our approach is designed to empower your agency to offer ongoing digital innovation services that are agile, innovative and highly collaborative.
How We Deliver Technology
Digital Solutions for Web, Mobile,
& Emerging Tech
TribalScale is a global innovation firm helping enterprises excel in the digital era. Using Agile practices, they empower businesses through process transformation, product development, brand establishment, and backend support.
Marketing Offerings:
Digital apps, products, websites, campaigns
Intelligent content experiences
(machine learning)
Innovating Digital Products with AI
gravity9 leads in creating advanced AI-driven products to revolutionize decision-making, enhance efficiency, and cut costs. They transition clients from outdated legacy systems to sleek platforms with microservices and micro-UI, promoting continuous innovation.
Marketing Offerings:
Automated brand insights (AI knowledge agent)
Customer 360 Portal (modern data integration)
World Class Experiential Design & Production
Astound crafts full sensory environments and experiences that create long-lasting connections between brands and their fans. Strategy-led, design-thinking approach hones in on powerful stories that convert experiences with meaning and purpose.
Marketing Offerings:
AR / VR Immersive
Tradeshow Exhibits
Digital & Interactive Tech
Events / Sports / Venues
Where Should You Start?
Brand-AI Insights
Brand-AI Insights:
Case study:
Casino Offer Mgt. Solution
Omni-AI Channels
Case Study:
Air Miles Website
Immersive-AI Experiences:
Our approach is designed to empower your agency to offer ongoing digital innovation services that are agile, innovative and highly collaborative.
Our Team
Shelley Cornforth
30-year track record as a CM0 and Digital Transformation leader helping clients grow by applying marketing and digital expertise to drive revenue.
Blend of strategic thinking, technology expertise with a real-world operator mindset.
IBM / Infusion / Accenture / EY
Stefan Fabry
Seasoned Experience Product Design Lead with 15 years of experience working with Fortune 500 clients in the fast-paced digital agency world.
Recognized for ability to transform concepts into visually captivating and user-centric experiences.
Intel / Infusion / Avanade / Accenture
Jeremy Vianna?? :)
Experienced Product Strategy Lead with over 20 years delivering digital product strategies, roadmaps and solutions while leading product management teams.
Specialities include business and product strategy, product development, user-centred design, account and program management..
Infusion / Huge / Twitter / Rogers
AirMiles
Revitalized online CX with a sleek, modern website
Collaborated with AIR MILES to reimagine and develop a user-centric website that meets the evolving needs of its members. This project updated the decade-old AIR MILES Shops website, enhancing user experience and accessibility. The redesign featured a modern, visually appealing interface and a flexible content management system for easy updates without additional engineering efforts.
Through extensive user interviews, stakeholder workshops, and A/B testing, we prioritized features aligned with user needs and business goals. The new website launched successfully in time for Black Friday, with minimal traffic dip and fewer bugs.
This successful reimagination led to further enhancements, including backend development, regular feature updates, and a Chrome extension, ensuring continuous engagement and excellent site performance. With a TribalScale retainer, AIR MILES was able to stay ahead of market competition, continuously re-engage existing users, and maintain excellent site performance as their user base grew.
Borrowell
Website redesign to draw traffic to revenue-generating products
Worked with Borrowell to redesign their consumer-facing website, promoting diverse offerings and addressing challenges like underperforming SEO, high ad costs, inconsistent user experience, gated content, outdated design, and lack of AA accessibility compliance.
The solution involved aligning the design with Borrowell’s brand ethos and ensuring AA accessibility compliance. We created a modular site for cost efficiency and easy page creation, using Contentful and GatsbyJS for dynamic generation, high customization, quick response, and excellent SEO. We conducted workshops for team self-sufficiency and provided development operations and quality assurance support, exceeding expectations.
The outcome expanded Borrowell’s reach, improved SEO ranking, educated clients on product offerings and significantly increased website performance audit scores, all within budget.
