Peace of Mind

Bringing back Peace of Mind
to travel

Sarah stood in the bustling airport, excited for her next adventure. As the boarding call commenced, it was abruptly interrupted with an announcement: her flight was cancelled due to unforeseen circumstances. Her eagerly awaited trip was put on unexpected hold.

Before she could react, Sarah's phone lit up with an alert from her booking app. A few quick taps and her travel insurance swung into action, guiding her to book a new flight and initiate a claim for the cancelled flight. The smooth, swift process had her adventure back on track in no time. The moment she landed, her phone confirmed her claim's approval.

More than the money, it was the peace of mind from Flight Claim that left a lasting impact. She realized her travels were safeguarded no matter the unexpected twists ahead.

Personalized content and offers
seamlessly embedded on travel platforms boosts revenue and anchors Flight Claim’s brand as synonymous with 'Peace of Mind' on every Journey

Flight Claim has an opportunity to grow its brand and revenue with a focused marketing launch that will:​

Build awareness by tapping media coverage of travel frustration & passenger rights

Boost revenue with personalized traveler experiences leading to offer acceptance

Generate partner deals by measuring benefits and showing platform ease of use

Customers acquired​

Partner conversions​

Website conversions​

Call to action redemptions​

Social media followers​

Solution demos​

 Embark on your integrated
digital marketing journey​

Flight Claim can achieve its customer and financial goals with an
integrated marketing launch that aligns
four key workstreams to engage travelers and partners

  • 1. Digital Persona & Journey Design​

    Define the ideal traveler and partner personas and design their journeys to predict digital interactions

    Detailed traveler & partner personas

    Digital journey maps with interactions and data sources (1P, 2P, AI)

  • 2. Digital Content Enablement​

    Create and match the right product, brand and offer content to travelers at the right time, on the channel of their choice

    Tailored content and offers by persona

    Product, offer, brand content repository

    Multichannel content distribution playbook

  • 3. Digital Campaign Activation​

    Design and execute digital campaigns that create seamless user experiences across website, CRM and social tool

    ​Website refresh aligned to campaign

    Campaign design and journey automation

    Website, CRM, social tool integration

  • 4. Digital Performance Monitoring

    Test and monitor campaign metrics to identify improvements on personas & journeys and content

    Feedback mechanisms to collect metrics on:

    • Traveler and partner engagement

    • Sales and conversion data

Start by defining
traveler and partner
personas and journeys

Profiling the ideal traveler is key to understand habits & preferences​

What are these travelers driven by? What are their motivations​?

What are their preferred digital channels (phone, laptop)?

What booking platforms (e.g., Expedia, Kayak) do they use, and what social platforms (e.g., Instagram, Skyscanner)? ​

What is their likelihood of buying travel insurance and other trip protection?

Likewise, travel and insurance partner profiles, help boost sales of embedded offers​

What business drivers and measurable outcomes are these partners looking for?

What is the size, scope and digital footprint of your ideal travel and insurance partner? ​

How easy is it to integrate the partner platform with our solution and platform?​

How focused are these partners on traveler experience and new fintech offerings?​

Persona insights help in crafting content and campaigns that create value for both travelers and partners

Likewise, understanding traveler journeys drives conversions by optimizing their experience from awareness to purchase.  ​

For partners, understanding customer flows on their platform helps drives uptake of
Flight Claim’s embedded offer​

Let’s discuss how Flight Claim can embark on it’s integrated marketing journey